Privacy policy

Privacy Policy

Last Updated: February 27, 2026

BareBone Roots (“we,” “our,” or “us”) operates this website and online store from Savoy, Massachusetts to provide handcrafted skincare and body products.

Your privacy matters to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, place an order, join our email or SMS list, participate in our rewards program, or otherwise interact with us.

By using our website and services, you agree to the terms outlined below.

Information We Collect

Depending on how you interact with us, we may collect the following types of personal information:

Information You Provide Directly

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information

  • Account login details (if applicable)

  • Wholesale business details (business name, resale certificate, EIN if required)

  • Product reviews or customer communications

Information Collected Automatically

  • IP address

  • Device type and browser information

  • Pages visited and time spent on our site

  • Shopping cart activity

  • Purchase history

  • Cookies and tracking technologies

This information may be collected through Shopify, payment processors, advertising platforms, analytics providers, and similar technologies.

How We Use Your Information

We use your personal information to:

  • Process and fulfill orders

  • Provide shipping and order confirmations

  • Manage returns and customer support

  • Operate our rewards program (Smile.io)

  • Send marketing emails and SMS messages (if you opt in)

  • Improve our website and customer experience

  • Detect and prevent fraud or misuse

  • Comply with tax, accounting, and legal obligations

We may use browsing and purchase behavior to personalize marketing and product recommendations.

Email & SMS Marketing

If you opt in to receive marketing communications:

  • We may send promotional emails.

  • We may send marketing text messages (SMS).

  • Message and data rates may apply.

  • You may unsubscribe from emails at any time by clicking the “unsubscribe” link.

  • You may opt out of SMS at any time by replying STOP.

Consent to marketing is not required to make a purchase.

Advertising & Analytics

We use third-party tools such as:

  • Shopify analytics

  • Meta (Facebook/Instagram) advertising tools

  • Google advertising services

  • Other marketing and analytics providers

These tools may use cookies, pixels, and similar technologies to:

  • Show you relevant advertisements

  • Measure advertising performance

  • Improve marketing effectiveness

Depending on your state of residence, you may have the right to opt out of certain targeted advertising practices. You may adjust your browser settings or use available privacy controls to limit tracking.

We do not sell personal information for monetary compensation.

Sharing Your Information

We may share your information with service providers only as necessary to operate our business, including:

  • Shopify (our ecommerce platform)

  • Payment processors

  • Shipping carriers

  • Email and SMS marketing providers

  • Rewards program provider (Smile.io)

  • Advertising and analytics partners

These third parties are permitted to use your information only to provide services on our behalf.

We may disclose information if required by law or to protect our rights, property, customers, or business operations.

Reviews & Public Content

If you submit a product review, your name and review content may be publicly displayed on our website.

Please avoid including sensitive personal information in public submissions.

Wholesale Accounts

For wholesale partners, we may collect additional business-related information, including resale certificates or tax identification details where required by law.

Wholesale information is used solely for account setup, compliance, tax reporting, and order processing.

Cookies

We use cookies and similar technologies to:

  • Remember your preferences

  • Keep items in your cart

  • Improve site functionality

  • Provide targeted advertising

You can control cookie settings through your browser. Disabling cookies may impact site functionality.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no online transmission or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials.

Data Retention

We retain personal information as long as necessary to:

  • Fulfill orders

  • Maintain required financial and tax records

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our policies

Your Privacy Rights

Depending on your state of residence, you may have rights including:

  • Access to personal information we hold about you

  • Correction of inaccurate information

  • Deletion of personal information

  • Opting out of targeted advertising

To exercise your rights, contact us using the information below. We may verify your identity before processing requests.

We will not discriminate against you for exercising your privacy rights.

Children’s Information

Our website and products are not directed toward children under 13. We do not knowingly collect personal information from children under 13.

International Transfers

Some of our service providers, including Shopify, may process information outside of Massachusetts or the United States. Where required, appropriate legal safeguards are used.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted here with a revised “Last Updated” date.

Contact Us

BareBone Roots
Savoy, Massachusetts
sam@bareboneroots.com
522 Loop Road
Savoy, MA 01256